Red Cross “We Are Nothing”
The challenge was to bring to life the idea of a rising wave within a transparent cross for the Australian Red Cross Blood Service.
The solution was in camera and was ultimately achieved using a specially built rig that allowed the camera and tank to be perfectly in sync during filming. The sound track was donated by Australian band Decoder Ring “They Blind the Stars, and the Wild Team”. The project was speculative and despite the enthusiasm shown by the Blood Service for the spot, it was not published. : (