“Good Panda, Good Tourist”
A Public Service Announcement for CCTV to encourage Chinese tourists to behave well while travelling. Chinese tourists are travelling the world in record numbers (100 million Chinese people will have travelled abroad by 2015 according to the UN World Tourism Organisation), and the campaign aims to remind them to give the world a positive impression. The spot features a group of pandas, who are of course China’s iconic national symbol, on tour in Sydney Australia behaving badly. This doesn’t go unnoticed, but in the end we see them working in with the locals, giving off a much better impression. They are reminded to “Be a good panda, be a good tourist.”
*Note this is the directors cut it differs from on air version.